Sellex, the story

The beginnings of Sellex: we import Scandinavian furniture

Sellex starts importing Scandinavian products for the national market. With the market experience gained in these first years, we decided to go a step further and start manufacturing the product we were importing in order to be more competitive in the market.

With a clear vocation for Scandinavian design, with Spain still far from Europe, Sellex reached a manufacturing agreement under license with the Swedish brand INNOVATOR, whose products, until the end of the 80s, were a must in all home furniture shops dedicated to design in Spain.

In addition to manufacturing the INNOVATOR collection under licence, we continue to work as exclusive importers of important Scandinavian brands: FRITZ HANSEN, NELO, INNO, HYLLINGE...

We develop furniture for home

In the mid 80's we took a fundamental decision for the development of the company. We began to develop our own products for the home. This activity replaced manufacturing under licence and marketing, an activity that was limited only to complementary products from our catalogue. Among them, Nocturno, the clothes stand designed by Bernal-Isern in 1986, stands out.

We started our journey in the Contract market

At the beginning of the 1990s, we decided to make a radical change in the company's strategy. Instead of continuing to work for the home furniture market, we decided to focus our products on the furniture market for facilities and collectivities (known as the Contract market).

As a result of this new strategic orientation, we began to develop products aimed at this market. The first collaboration was with the architect Enric Miralles, with whom we developed, in 1993, the VACANTE Bench. The first large installation we made in the Contract market was the Sports Centre in Huesca (Spain).

The success achieved with the VACANTE Bench encouraged us to continue developing new products with prestigious designers such as Gemma Bernal and Lievore Altherr Molina.

The AERO Bench: a before and an after

In 2002, the launch of the AERO Bench, designed by Lievore Altherr Molina, catapulted the company to the national and international forefront in the sector of designer furniture for public areas.

The success of the AERO Bench allowed us to move, in 2003, to new facility in Irún. A modern pavilion that is perfectly adapted to our needs. We took advantage of the change of facilities to obtain the ISO 9001-2000 certificate.

From this moment on, the development of new products in collaboration with renowned designers is incessant.

National Design Award

This great effort in product development has been recognised not only by the market, but also by experts. The awards received in recent years have been innumerable, the most important of them being the National Design Award received in 2011.

We are even more committed to sustainability.

As a result of our environmental awareness and the involvement of the entire Sellex team, at the end of 2009 we obtained the ISO 14001-2004 environmental certification and in 2012 the ISO 14006-2011 (Ecodesign).

Our commitment to sustainability takes new steps with the launch of the Range 100/100, made up of a selection of products from the general range manufactured with 100% recycled and recyclable materials. We are also extending the guarantee on our products to 5 years, incorporating 100% recycled packaging and installing photovoltaic panels with the aim of 30% of the energy consumed being clean.

Nowadays - Beyond Design.

Design furniture has been the focus since our origins. Timeless designs that last beyond fashions and a quality that gives them validity over time. Made with materials that are part of the circular economy and with certifications that endorse them. Because good design is sustainable.

This philosophy is the essence of Sellex. It has been part of us from the beginning but now we are more aware of it. That is why we have added a word to our activity defining it as honest design furniture. To finally sum it up in one name: Beyond Design.