Strengthening relationships with French clients

15.07.2019 | Product

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With a history of more than 40 years, SOKOA is one of the leading European office chair manufacturers. The business group participates in numerous companies worldwide, in which nearly 4,000 people work. Since 2004 Sellex takes part on this group that bets on sustainable development on its 4 pillars: economic, social, environmental and corporate.

French clients checking Sellex documents. Copyright celinecotinat

From June 12th to 15th SOKOA received French market strategic clients at its headquarters in Hendaye (France). The objective was double. On the one hand, show the new products of SOKOA and the other brands of the group. On the other, organize workshops to exchange ideas, identify improvement areas and propose actions to strengthen relationships in the future.

The encounter was the perfect excuse to sightsee the surroundings and know the traditions and the local gastronomy.

Timeless designs contrast in a rural environment

Sellex products in Sokoa Group event. Copyright celinecotinat

The AERO Bench, the SET Stool, the ZUBI Table and the HANDY Stool were in the showroom set up for the occasion in a typical country house in Saint Pée sur Nivelle (France). This idyllic rural location created an interesting contrast with the design products shown by Sellex and the rest of SOKOA Group companies.

Sellex products in Sokoa Group event. Copyright celinecotinat

To be in direct contact with strategic clients is the best way to know what the market demands, adapting and laying the foundations for the future. For Sellex taking active part in this kind of initiatives has always priority.