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Versatile design for an urban hotel: Sellex at Ikonik Miraflores
18.11.2025 | Hospitality
The Ikonik Miraflores Hotel, the first establishment of the Ikonik Hotels brand in South America, is located in one of the most vibrant districts of Lima, offering a combination of modernity, functionality and design.
The building, designed by Ojeda & Asociados S.A., developed by Corporación KYMA S.A.C. and managed by Eurostars Hotel Company, reflects the spirit of Ikonik hotels: contemporary, light spaces that adapt to the urban rhythm. The hotel chain seeks to connect with today's travellers and draws inspiration from the host city to offer its guests a local experience.
In this context, Sellex has participated in the interior design of the hotel with a selection of furniture that reinforces the aesthetic coherence of the ensemble and responds to the different functional needs of each space. From the lobby to the rooms, including the event rooms, the installation is dressed with the versatility offered by our collections.
A lobby that invites you to stay
The reception area, designed as a meeting point between guests and the city, features the BACK Bench designed by Burkhard Vogtherr, a piece that combines sobriety and warmth through its black structure and natural oak finish. Its modular design allows for fluid and comfortable configurations, contributing to the welcoming atmosphere that characterises the Ikonik Miraflores.
In addition, its yellow upholstery adds a very appropriate touch of colour to the entrance. Its design fits in perfectly with the hotel's minimalist style, which combines neutral tones with touches of colour.
From meetings (or events) to rest
In event rooms, such as the ‘Sala del Brujo’, a set of FAST Tables and SLAM Chairs has been chosen. This combination offers the flexibility needed for an environment that alternates between meetings, presentations and corporate events.
The FAST Table, which can be dismantled and easily transported, allows the space to be reorganised as required, while the fully upholstered SLAM Basic Chair is a stackable chair for multi-purpose spaces that guarantees comfort without compromising the minimalist aesthetics of the ensemble. Both pieces share a common language of clean lines, aligned with the hotel's understated interior design.
In the bedrooms, the LA LITERAL Folding Bed offers a practical and elegant solution for optimising space without compromising on design. Its folding system allows the rooms to remain functional during the day and ensures a good night's sleep.
Consistent design for a unified experience
The integration of the different Sellex collections at the Hotel Ikonik Miraflores demonstrates how our furniture can be adapted to different uses within the same project, while maintaining a consistent visual identity.
As the hotel itself points out, every detail is designed so that its guests, ‘whether travelling for business or pleasure, find the rest and tranquillity they seek’. To achieve this, it is necessary to offer a comfortable and modern experience in spaces that combine design and functionality.
The result is a hotel that reflects the Ikonik brand philosophy — modern, functional and welcoming — and a demonstration of how Sellex furniture complements the architecture, creating harmonious, timeless and functional environments.
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